The organic movement has heightened the public’s awareness of potentially dangerous chemicals which may be present in their food. As a result, Americans everywhere are increasingly choosing to buy organic dairy, produce and meats. However, other dangerous products harbor chemicals which are just as hazardous, if not more so, than the pesticides and hormones present in some foods.
In response to public frustration over certain chemicals in baby and beauty products, Johnson and Johnson has recently pledged to “remove potentially cancer-causing and other dangerous chemicals from nearly all its adult toiletries and cosmetic products worldwide within 3½ years,” according to USA Today.
The New-Jersey-based pharmaceutical giant had already planned to rid “chemicals of concern” from all of its baby products as of late last year. J&J only made this move after a coalition of environmental and health safety advocates had pressured the company to do so for several years. As a result of this earlier pledge, J&J will likely have its baby products reformulated by the end of next year. If the newest pledge is fulfilled as scheduled, adult products will be retooled by December of 2015.
Some of the well-known products receiving a chemical makeover will include Desitin diaper rash cream, Johnson’s baby bath products and lotions, and adult brands Clean & Clear, Neutrogena, Aveeno, RoC and Lubriderm.
It is critical that Johnson & Johnson approaches the chemical reinvention of these products with care. Otherwise, alternative ingredients may lend themselves to reactions in consumers and other dangers associated with various beauty products.